White label solution refers to the process of buying
a private label or rebranding the products or services for reselling it. A
white label travel agency creates products or services under their brand name
and resells them to the customers. Some people get confused between “white
labeling” and “private labeling”. These two are almost the same. Private
labeling is more likely to be used in reference to the goods while white label
is commonly used in the software industry.
To get a clearer insight, you can consider the
examples of white label travel agencies. A white
label travel agency showcases and sells the services of
several travel service providers including air services, hotel services,
transport services etc under their own brand name.
White
Label vs. Co-Branding
Co-branding refers to a process in which brands
provided by the original suppliers are added to the product for reselling. This
process is meant to leverage the brand power of the well-known brands.
Co-branding allows multiple products to be featured on the end product while
white labeling allows only one brand.
White
Label vs. Outsourcing
Outsourcing
is when you are paying someone or a company for performing a particular
function on your behalf. In this case,
you are hiring someone to create your own product while in white labeling you
are reselling someone else’s products under your brand name. For instance, when
company A is hiring company B for developing a website for their business, then
it is outsourcing. On the other hand, when company A is rebranding and
reselling company B’s products, it is called white labeling.
Types
of White Label Solution for Travel Agents
B2B
White Label
When white label solutions are provided by a company
that sells their services or products to a reseller that resells them to the
end user (which is another company), this processing is called B2B white
labeling.
B2C White Label
B2C white label solutions are the services or
products which are resold by a company and sold to the end user (a person, to
be more specific, a consumer)
Benefits
of White Label Solution for Travel Agents
·
Boosts brand visibility
·
Strengthens customer loyalty
·
Offers refined products or services
·
Saves time and money
·
Avails luxury of choices for you
When
would a Travel Agency Consider White Label Solutions?
White labeling can be an ideal solution for your
business in some particular situations, such as:
When
you want to expand your business
If you want to increase the range of your offerings,
white labeling is a good option for you. With this solution, you will be able
to add more services or products to your business and resell them as your own offerings.
When
you want to target more and potential clients
White label solutions help the travel agents attract
the attention of a larger group of clients who might be looking for more than
one product or service.
When you want to improve your brand awareness
Whenever you will be providing standard services or
products under your brand name, more people will become aware of your brand. In
this way, you will be able to improve the brand awareness of your business.
When
you want to beat your competitors
Development of new software will take a lot of time,
money, and energy. Adding white label solution to your existing system will
help you add new features without wasting a lot of time and money. In this way,
you will be able to stand one step ahead of your competitors.
A
Final Takeaway
This is all you need to know about white label
solution to take your travel agency to the next level. So, let’s get started!